Lamborghini’s latest Personam program was unveiled at the 2014 Geneva Motor Show. It allows clients to create their own made to order Lamborghini and although currently only available for the Aventador range, it will soon be extended to the Huracán.
The new options increase the ability to commission a new Lamborghini right down to the smallest details. Passenger compartment colour combinations have been increased, with an expanded choice of leather and Alcantara colours, as well as the range of colours for floormats and seatbelts. New dual-colour exterior paint and livery possibilities are also offered.
Ad Personam features a range of new materials: from semi-aniline leather, among the highest quality leathers available, to the most innovative and high-tech materials, such as Forged Composite, a Lamborghini patented carbon-fibre material offered for the hard top, interior and exterior details of the Aventador. The program also extends to hand-stitched seat emblems and monograms inside the passenger compartment and custom colours.
Customers can also configure their vehicles directly at the Lamborghini plant in Sant’Agata Bolognese, Italy, assisted by a dedicated specialist who ensures that the vehicle produced is not only unique, but fits in with the Lamborghini brand
and traditions.
A concrete example of the infinite range of combinations offered by Ad Personam is the special Aventador Roadster which was displayed at the Geneva Motor Show. The vehicle has a range of high customizations to both its interior and exterior: it is the first vehicle with Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim.
The mirrors and transparent engine hood details have been further personalized with the choice of a matt silver paint instead of black. Even the bodywork colour is Ad Personam, a shimmering blue (Blue Sideris) matching the dual-colour rims and the Forged Composite roof with blue highlights and special Y-shaped livery.
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