If you love supercars, you will love Amari. The Amari showroom in Preston is a feast to the eye of every car buff; for each and every corner your eye turns is an example of a supercar icon. If you’re lucky enough to visit as we did, you are at the world’s greatest supercar motor show. Each example is immaculate; yet it is literally ‘a day at the office’ to Amari and his wife and business partner, Saba.
Twenty Four Seven
Shiekh and Saba Amari live the business of selling supercars 24 hours a day, seven days a week. As Amari told us,
“We work every day of the week and all hours. If there is a deal to be done we are there. I have a device at home that allows me to see who’s on the phone if it rings even while I am in the shower! My mobile phone hasn’t been switched off for, well, 10 years!”
So Amari loves his job then?
“Put it this way, if you cut me open, you won’t find blood, but piping hot unleaded fuel!”
And the enthusiasm shows; just one look at the amazing stock of supercars is enough to give you the confidence that the Amaris are extremely serious about their business.
“We have about 50-55 supercars in our showroom right now and they’re physical not mythical like some. They are some of the rarest and greatest supercars in the world.”
Everything in your life has to be super!
Amari’s enviable role is to source and buy the cars, whilst his wife Saba heads up the sales. Their engaging partnership was documented recently in the Channel 4 TV documentary ‘Supercars; the million pound motors’. The couple live their lives by the motto ‘Everything in your life has to be Super’, Saba herself being the country’s first woman top supercar salesperson. Their success is rooted not only in their enthusiasm but their understanding of what supercar buyers both love and want.
“You can look at cars as people, and people as cars,”
explains Amari,
“there is a natural fit for everyone.”
For Amari ‘everyone’ extends to customers across the world.
“We are an international business that happens to be based in the UK,” he says. “Being in the UK allows us to sell cars everywhere from America to the other side of Japan. Many of our customers are from the Middle East, Russia and China; in sales terms we are a worldwide company.”
