Bentley Studio London offers customers and fans alike a glimpse behind the walls of the British luxury car brand’s iconic factory in Crewe, Cheshire. Visitors will be immersed in seasonal displays highlighting Bentley’s renowned craftsmanship while the latest Continental GT, Flying Spur, Bentayga and Mulsanne models are available for those wishing to view or take a test drive. Bentley’s innovative Inspirator app is also installed within the studio. Featuring the latest in emotional recognition technology, you are guided through an immersive film that is shaped, directed and inspired by facial and emotional reactions. Based on your measures of engagement – captured by your device’s camera – a bespoke Bentayga or Mulsanne is recommended for you from the vast selection of exterior paint colours, wheels, leather hides and wood veneer.
