London: nhow London

Everything about a nhow hotel is unexpected, iconic, inspirational and surprising – and its latest operation opening in London this August is no exception.

The NH Hotel Group’s design and lifestyle brand ‘nhow’ currently has hotels in Berlin, Rotterdam, Milan and Marseille and is launching into the UK for the first time this summer. Located within the landmark development 250 City Road, nhow London is on the fringe of Shoreditch, long regarded as one of the capital’s most dynamic and creative hubs.

The hotel plays homage to both the area’s industrial past and technological future. The eight-floor hotel will house 190 vibrant rooms, a restaurant called The Bell – a reinvention of the British pub – a bar, gym and three meeting rooms called Laboratories. The theme ‘London reloaded’ features throughout the hotel with bold and fresh design taking inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground.

All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city’s famous church bells. Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs.

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