Italian based automotive atelier ARES has announced its new partnership with renowned LA automotive tastemakers, Platinum Motorsport. Owned by brothers George and Jack Keshishyan, Platinum Motorsport services the bespoke high-end automotive needs of the great and the good in Hollywood. The deal with ARES sees Platinum Motorsport appointed as exclusive distributors of ARES cars throughout the US.

Similar to Platinum Motorsport, ARES specialises in the creation of unique, handcrafted high performance cars and provides traditional Italian craftsmanship alongside state-of-the-art technology to develop cars that are perfectly tailored to meet the specific requirements of ultrahigh net worth individuals.

ARES founder and CEO, Dany Bahar said:

“The US represents an extremely important market to ARES, people have a real understanding and appreciation for luxury automobile personalisation and they’re not frightened to express themselves through their cars. We provide design inspiration, engineering expertise and one-to-one guidance throughout the personalisation process ensuring that the clients needs are paramount.”

www.ares-performance.com