An award-winning company known for its innovative and fastidious approach
Established in 2006, Prime Lands Group is Doha-based, managed by CEO Fadi Kreiker and includes the following companies: Prime Lands Real Estate Development, Prime Contracting, Logano Trading, Villagers, Monarch and ABK Shipping. Prime Lands Real Estate Development Company’s projects display a visual identity adapted perfectly to each client’s specifications. Fast-track to 2018 where the company adopted a culture around the principle of “Prime Lands: a great place to work”.
The model is about embracing collaborative and non-hierarchical working. All managers focus on coaching rather than commanding – this approach best harnesses the creativity and innovative potential of the company’s employees as well as ensuring greater employee and client satisfaction.
This renewed approach of nurturing and leveraging creativity and innovation among staff has led to even more successful and beautifully presented projects. The first is Prime Square Building: A Class-A office building located in Central Doha. The project consists of 18 floors; six of them reserved for parking, as well as a ground floor showroom, a mezzanine floor for a showroom office, a health club, coffee shop and an office space, with the second to tenth floors dedicated to additional offices.
Perhaps one of the more interesting designs Prime Lands has had the joy of crafting is the Al Rayyan Village. The village comprises 383 villas in a range of four different types in Qatar’s most desirable location near West Bay. As Doha’s newest luxury gated address, it offers sophisticated craftsmanship, high-end furnishings, advanced security, and an eco-friendly design. Created to be a ‘home away from home’, Al Rayyan Village is a carefully master-planned environment. It harmoniously blends gardens, walkways, and water features with a sophisticated clubhouse, children’s playgrounds, and a host of leisure facilities within walking distance of every property. Cooling open spaces have also been encapsulated in the design of each villa via courtyards and terraces.
The future is bright for Prime Lands as Qatar’s economy is one of the fastest growing in the world. Some of the major factors driving the growth of commercial real estate in the country are increasing construction activities, GDP growth and introduction of various policies by the government for boosting the real estate sector in the country. Events, such as the 2022 FIFA World Cup, are estimated to draw nearly 1.5 million fans, which may increase the demand for hotel rooms in the country. The retail space growth also doubled in the last three years, and it is expected to grow by nearly 50% more in 2021, with many new malls scheduled to open in the upcoming years.