Desire: Ready to roll

This rollable television means you no longer need to reserve a prime spot in your living space for optimum viewing.

At last, a TV that can transform itself to offer three different viewing options – full view, line view and zero view – allowing it to be used in ways that were impossible before the development of OLED technology. Full View enables the LG Signature OLED TV R to deliver a large-screen viewing experience revealing the full extent of its contrast, depth and realism. The picture and sound quality powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm elevates it into a class of its own.

Users can activate Amazon Alexa with their voice, a new addition for 2019, as is support for Apple AirPlay 2 and HomeKit. With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG TV. With Apple HomeKit support, users will be able to control their LG TV using the Home app or by asking Siri.

Line view allows the TV to be partially unrolled, allowing for management of specific tasks that don’t require the full screen. Invoke clock mode to check the time and weather at a glance, frame mode to enjoy family photos shared from a smartphone, or mood mode to create a more relaxing atmosphere.

When in zero view, all 65 inches of the LG TV is hidden, tucked away in the base. Even then, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system.
Price yet to be announced

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