Formex Watches currently offers four models, each with a choice of movement, bezel, case and dial exclusively through its website. It has also developed an app that projects a realistic image of their watches on to the user’s wrist, enabling all models to be paired with different watch bands. The latest Element collection withstands the most extreme of nature’s forces: on the ground, in the sky or underwater. A Swiss masterpiece, it is made of high-tech materials using cutting-edge technologies.
Element from £995 / €1,135 / $1,370
www.formexwatch.com