France and Switzerland are seeing shifts in demand and pricing, driven by buyer preferences and current economic conditions
The property market in France’s mountain regions continues to evolve as buyers look for homes that feel rooted in their surroundings while still offering comfort and space. Two specialists working at the centre of this market share their observations. Olivier Roche, CEO & Head of Sales at Megève Sotheby’s International Realty, and Neil Tuckwell, Sales Agent at Leggett Immobilier, describe the expectations shaping today’s Alpine homes.
When asked what defines a “design-led” mountain home in France, Olivier explains that it is a blend of premium materials, carefully planned architecture, and lifestyle focus. Olivier says: “In the French market, a “design-led” mountain home is defined by a harmonious blend of high-quality materials, thoughtful architectural layout, and a strong emphasis on lifestyle appeal. These homes typically feature contemporary materials and finishes such as large picture windows that frame the alpine landscape and natural stone facades that combine durability with modern elegance. They also include an open and fluid layout, with a spacious living area and an open-plan kitchen seamlessly connected to the lounge and dining space, fostering conviviality and maximising natural light. Comfort-oriented design is central too, with en suite bedrooms offering privacy and comfort, complemented by dedicated wellness areas such as spa zones or swimming pools, which are increasingly sought after by clients.
This approach reflects a growing demand for homes that not only respect the mountain environment but also elevate the everyday living experience through refined aesthetics and well-being.”
Neil describes the same idea through a different lens. Neil says: “A true design-led mountain home isn’t defined by any one element – it’s about how the space feels. In the French Alps, that usually means expansive interiors that breathe, seamless indoor-outdoor flow, and materials that are honest, tactile, and natural. Think glass walls that pull in the view, clean architectural lines, and spaces that feel as calm as the landscape they sit in. The best homes don’t try too hard.
They simply belong.”
Regarding performance in the second-home market, Olivier highlights strong long-term appeal in key resorts. Olivier says: “Properties in the French Alps perform exceptionally well in the secondary home market. In sought-after resorts such as Megève, Courchevel, Méribel, Alpe d’Huez, and Les Deux Alpes, they represent a safe and long-term investment, driven by steady demand and strong international appeal. Their value is supported by several factors: strategic location, premium amenities, and high seasonal rental potential. These homes attract both French buyers and international investors, which helps sustain strong price levels even in a highly competitive market.”
Neil adds that while these homes do not always sell quickly, their appeal is lasting. Neil says: “They perform exceptionally well – though not always in the fastest way. These aren’t impulse buys. They speak to buyers who value architecture, intention, and quality. When the right match comes along, it’s a strong one. These homes hold their value over time because great design doesn’t date, and they appeal to a growing global audience with increasingly refined taste.”
International buyers have become key in shaping new developments. Olivier says: “Yes, international buyers are increasingly influencing the architectural direction of new mountain developments in France. Their expectations shape projects by emphasising aesthetics such as clean lines, large windows, and contemporary finishes that highlight the alpine landscape, comfort expressed through spacious layouts, en-suite bedrooms, and dedicated wellness areas such as spas or pools, and energy performance supported by modern insulation, efficient heating systems, and sustainable materials, reflecting a growing demand for environmentally responsible homes. This influence encourages developers to combine traditional alpine charm with modern standards, ensuring that properties meet both local authenticity and global lifestyle expectations.”
The French Alps market is shaped by buyers seeking space, atmosphere and a strong connection to the landscape, as two specialists explain
Neil shares a similar perspective. Neil says: “Without question. International buyers – especially from the UK, northern Europe, and North America – are bringing sharper design expectations. They want natural light, efficient layouts, and a sense of ease. Developers have responded, blending traditional Alpine elements with more contemporary ideas: open plan living, energy efficiency, expansive glazing. The result? A new Alpine aesthetic that feels both rooted and refined.”
Marketing strategies also reflect an emphasis on atmosphere. Olivier says: “Agents highlight design quality by carefully staging chalets and apartments before they are presented to potential buyers. This includes lighting fireplaces, arranging candles, and creating a warm, welcoming atmosphere. The objective is to allow clients to project themselves into the property, imagining the comfort and lifestyle they will enjoy during their stay.
By showcasing interiors in this way, the design features – spacious living areas, refined finishes, and cosy details – are brought to life and resonate more strongly with prospective buyers.”
Neil underscores the role of narrative. Neil says: “It’s not about ticking boxes – it’s about telling the story. We spotlight the why behind the design: the way light travels through the space, how the terrace connects to the living room, the way the materials feel under your hand. Stunning photography is vital, but the emotional narrative matters just as much. Buyers respond when they can picture life in the home – not just the square footage.”
Current interior and exterior preferences continue to shift. Olivier says: “Yes, buyers increasingly favour homes that combine modern comfort and spacious layouts with the authentic atmosphere of the mountains. They appreciate large, open living areas, contemporary finishes, and practical amenities, but still want to preserve the alpine spirit through fireplaces, extensive use of wood, and warm, natural tones. This balance between modern design and traditional mountain charm is what makes properties particularly attractive in today’s market.”
Neil notes related tendencies. Neil says: “Absolutely. Interiors are leaning toward a warm, pared-back aesthetic – lots of timber, stone, soft neutrals, and layered textures. It’s minimalist, but not cold. Buyers want a place that calms the senses. On the outside, sustainable materials are having a moment: larch cladding, metal roofing, and floor-to-ceiling sliding doors. Flexible spaces are also key now – home gyms, offices, secondary lounges – reflecting how people want to use these homes year-round.”
The question of balance between modern design and tradition remains central. Olivier says: “Today, the market directly penalises properties that do not meet the expectations of a client coming to the mountains. Such a client does not wish to find the design of their apartment in London or New York. What they seek above all is that unique mountain atmosphere. The balance has a direct impact on a property’s attractiveness.
Homes that successfully combine modern, functional design with authentic mountain elements are highly sought after. Buyers appreciate spacious layouts, open living areas, and contemporary finishes, while still valuing traditional features such as wood and fireplaces that preserve the alpine atmosphere.
Conversely, properties that feel too dated – with small, compartmentalised rooms or designs lacking modern comfort – tend to be less desirable in today’s market. Ensuring this equilibrium between innovation and tradition is therefore essential to maximise both interest and long-term value.”
Neil expresses the same idea from his own viewpoint. Neil says: “It’s everything. If a house
feels out of step with its surroundings, it loses buyers instantly. But when a modern home honours the Alpine vernacular – steep roofs, raw materials, a muted palette – it just works. That harmony creates something timeless. The most successful homes feel contemporary without shouting. They’re grounded, quiet, and deeply connected to where they are – and that’s what makes people fall in love.”
"The French Alps market is shaped by buyers seeking space, atmosphere and a strong connection to the landscape, as two specialists explain"
Refined Comfort
Chalet Alicia sits close to both the centre of Megève and the Princesse ski slopes, built with traditional alpine materials that give it a warm, distinctive presence. Inside, contemporary touches blend with fine timber to create calm, comfortable rooms with generous proportions.
Spread across four levels and linked by an elevator, the chalet covers 687m² on a plot of 1,819m². The lower level includes slope access, parking, a pool, fitness room, sauna, massage room, cinema, billiard room, and a ski room providing an exceptional array of amenities. The first level contains four en suite bedrooms, each with a dressing area, balcony, and garden access, offering privacy and space for family or guests.
The main living floor features a tall-ceilinged lounge with a central fireplace, a dining area opening to a shaded terrace, and a well-equipped kitchen designed for both relaxed meals and entertaining. Large windows frame views of the surrounding peaks. The top level holds the master suite with its own balcony and dressing room, creating a secluded retreat with elevated mountain vistas.
Combing craftsmanship, comfort, and proximity to Megève’s best attractions, Chalet Alicia offers an exceptional alpine lifestyle in a highly sought-after location.
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