With panoramic room views overlooking the beach and the world’s largest Ferris wheel, the Dubai Eye, this new lifestyle hotel welcomes guests from all over the world.

The crystal design of the Rixos Premium Dubai’s 35-storey tower is an architectural landmark which has transformed the cityscape of Jumeirah Beach Residence. It offers 414 sleek rooms and suites plus a private beach, nine restaurants and bars and 11 meeting and conference venues. Guests can enjoy authentic Turkish cuisine at Turquoise, the hotel’s signature all-day dining restaurant, tantalise taste buds with inspiring dishes at Riviera Beach Grill, relish their favourite coffee and tea with sunset views at Crystal Lounge or just unwind at Azure Beach with its pool, beach and outdoor lounge facilities.

The hotel includes a state-of-the-art fitness centre, RixGym with floor-to-ceiling views of the Arabian Gulf, as well as Natureland spa known for its signature Turkish Hammam. Not only that, but guests can enjoy a memorable shopping experience in-house at the high-end boutiques Rodeo Drive, Via Rodeo and Ocean Drive that are due to open this year.

www.premiumdubai.rixos.com